PASTI BUSINESS FORUM : “GLOBAL MARKET AND SUSTAINABILITY : PRACTICES AND CHALLENGES OF MSMES IN EUROPE”

In January, the French Embassy was the host a pivotal event in collaboration with the Paramitha Sustainability Initiative (PASTI) titled “Global Market and Sustainability: Practices and Challenges of MSMEs in Europe.” This event has spotlighted the strategic pathways and practical solutions for Indonesian Micro Small and Medium Enterprises (MSMEs) to successfully enter the European market, with a focus on France. There are 200 participants came along with 10 exhibitions of small and medium enterprises (MSMEs), they discussed with Director General of National Export Development, Ministry of Trade (Government of Indonesia), Indonesian Trade Attaché in Paris, some business experts on exporting goods in France, digital marketing strategies, and inspiring success stories of Indonesian MSMEs that have established themselves in Europe.

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